A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media.
Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc.
Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are.
Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience.
This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.